Report delivered in FedEx packaging,
Report delivered in FedEx packaging
,
Transparent cover,
Transparent cover
Table of Contents, transparent page pulls quotes from the letter from the chairman to form the table of contents
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Table of Contents
transparent page pulls quotes from the letter from the chairman to form the table of contents
Table of contents tranparency,
Table of contents tranparency
Page 2 of Table of Contents,
Page 2 of Table of Contents
Financial Highlights,
Financial Highlights
,
Financial chart and data,
Financial chart and data
Transparency of final page,
Transparency of final page
Back covers,
← go back
Back covers

FedEx Annual Report Concept

UF Graphic Design Project

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2010

The central concept around this piece was to create an annual report that could be read in an express and efficient manner. The index of the piece uses translucent paper in order to show quotes that are pulled from the dense CEO letter, that also function as the Table of Contents. The transparencies used throughout the annual, allow the viewer to see things coming up in the future, as well as looking back in the past.

Materials: Tyvek, Vellum, Paper.